About
Every business owner should know how to conduct Market Research. It should be the backbone of your company. It should be used to identify the gaps where products and services could be used, the target audience that is more likely to purchase products or services, and the unique properties that are missing from your competitors that will make your product or service valuable in the marketplace. In this course, you will learn the basics for conducting market research including: 1. Creating a Marketing Research Objective 2. Conduct Market Research 3. Conduct Consumer Research 4. Conduct Competitor Research
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