How To Identify a Target Audience

Welcome to Identifying a Target Audience! This is where you will learn how to identify the right people who would want to purchase your products. This step in your business journey is so important because it makes sure that you're effectively and efficiently positioning your products to be purchased. While most business owners say their target audience is whoever will buy, the issue is that thinking is simply not true. Certain products have certain purchasers and it's a business owner's job to know who that is. When you know who actually purchases your products you are able to tailor messaging to those customers and sell your products and services more effectively. If you're ready to learn how to identify a target audience, let's get started!