How a Small Business Can Create Winning Products

Research shows focusing on providing the best products to a target audience yields the best results. For this reason, it is important to take the time to identify the products that solve market or consumer problems and are bound by passion. This ensures that the consumer's needs are paramount, the brand is authentic and the business ownership is sustainable!

How Your Small Business Can Win

If you're short on time and want to know the basics of creating winning products, do the following:

1. Conduct Intrinsic Research

   Understand the underlying reasons for operating

2. Conduct Internal Research

   Understand the way the project, team, department, or business is already operating

3. Conduct External Research

   Understand the market, audience, and competition the business already works with

4. Identify Internal and External Gaps

   Understand what the internal or external environment is not doing well and why

5. Link Gaps with Intrinsic Values

   Identify how an intrinsic objective can satisfy a data-driven objective or vice-versa

Want to learn more, take the CCG Course on Creating Winning Products!

CCG Learning Academy is the premier small business learning platform that teaches the skills small business owners need to compete. Every learning module is developed by a consultant with 10+ years working at major banks like JP Morgan Chase, Bank of America, Citi, or Discover. When you're ready to get the cutting-edge answers that can separate your business from the rest, sign up for CCG Learning Academy. The first 30 days is free!